Anni Tracy is a freelance American art buyer, photo shoot producer and photographer based in Berlin, with clients in Germany, Italy, Spain, the USA and the UK. Here are examples of Anni's recent work in Bavaria for the global integrated agency, Media Consulta Advertising:
As lead art buyer and producer on this campaign, Anni was responsible for picture research for the new business pitch through Media Consulta Advertising. The campaign aimed to encourage the creation of startups in the Bavarian region of Germany. Anni produced two photo shoots with locations at two tech startups in Bavaria – at the agricultural tracking technology startup Greenspin, in Würzburg, and at the robot developing startup Magazino, in Munich – from start to finish, including client relations with Gründerland Bayern, budget negotiations, hiring the photographic team, arranging on-site location planning with the two startups, travel arrangements, prop acquisitions, and on-shoot artistic direction.
Agency: Media Consulta Advertising GmbH
Photographer: Martin Diepold – Grand Visions Photography, Berlin
Producer/Art Buyer: Anni Tracy
Art Directors: Sylvia Bahr and Vlad Iepure
Project Manager: Dominik Plönner
Startup shoot locations: Magazino – Munich, Germany / Greenspin – Würzburg, Germany