Anni Tracy is a freelance American art buyer, photo shoot producer and photographer based in Berlin, with clients in Germany, Italy, Spain, the USA and the UK. Here are examples of Anni's recent work in Berlin (for the German and Spanish markets) for the global integrated agency, Media Consulta Advertising:
Media Consulta Advertising GmbH lead the campaign for LIDL's Deutschland Cup 2016. Anni was responsible for producing the imagery needed for the children's recipe booklet "FITMACHER: Rezepte & Tipps für Kids" – recipes made with ingredients found at Lidl stores, of course. In addition to the photo editing and art buying of all stock imagery used in the cook booklet, Anni also produced the food photography shoot from start to finish, including recipe finalization and editing, budget negotiations, and hiring the photographic team/food stylist for the shoot.
The entire recipe booklet can be seen below, and please visit my blog to view behind-the-scenes photos from the food photography shoot!
Client: Lidl Deutschland
Agency: Media Consulta Advertising GmbH
Photographer: Martin Diepold of Grand Visions Photography
Food Stylist: Antal Hidvegi (Toni) of Grand Visions
Producer: Anni Tracy
Art Director: Sylvia Bahr
Shoot location: Grand Visions Studio – Berlin, Germany
See below for all the tasty children's recipes photographed for the cook booklet! Click on the image to enlarge.
Media Consulta was in charge of promoting Spain's Football Cup youth soccer tournament held in May 2014, as well as the design of the children's cook booklet with tasty recipes – made with ingredients found at Lidl stores, of course. Anni was responsible for the photo editing and art buying of all stock imagery used in the cook booklet, as well as produced the photo shoot from start to finish of all the food/recipe images found in the cook booklet. Production responsibilities included recipe finalization and editing, budget negotiations, hiring the photographic team/food stylist, scouting for photo studio locations and prop acquisitions. Please click here for a slideshow of the cook booklet, plus behind-the-scenes photos!