Anni Tracy is a freelance American art buyer, photo shoot producer and photographer based in Berlin, with clients worldwide. Here are examples of Anni's most recent commercial work for KAYAK, the travel metasearch engine:
Anni is an art buyer and image curator for KAYAK and its portfolio of metasearch travel brands momondo, checkfelix, SWOODOO and Cheapflights. Her responsibilities include sourcing fresh, dynamic photo and video content for KAYAK Europe's brand marketing campaigns, including the "Travel Pros," "Rendezvous" and "Love Letters" campaigns, PICK sponsorship ads in the UK and France, as well as product spots for European markets.
Anni also manages image sourcing at the Berlin headquarters for the KAYAK, SWOODOO and checkfelix travel blogs and press releases. She regularly works with the brand marketing design team to streamline image sourcing processes across brands and global teams to ensure imagery reflects brands' visual identities, conducts quality control of imagery, and implements new sourcing guidelines and training across brands.
In addition to her regular responsibilities listed above, Anni also leads the negotiation of rates and contracts with stock agencies and acts as liaison to stock platforms for the global brands and teams. She also oversees image archiving processes and manages legal aspects of licensed assets.