Anni Tracy is an American art buyer, producer and photographer living in Berlin, and the former photo editor of US newspaper, The Portland Tribune. She graduated with a Bachelor of Science degree in photography from Drexel University in Philadelphia. Her passion for adventure and visual exploration has influenced moves to New Mexico, Alaska, Colorado, Portland, Barcelona and Berlin in the past decade, as well as encouraging extended photographic tours through much of the world.
Here are examples of Anni's most recent advertising work for KAYAK, the travel metasearch engine:
Anni has spent the past year working as art buyer and image curator for KAYAK and its portfolio of metasearch travel brands momondo, checkfelix, SWOODOO and Cheapflights. Her responsibilities include sourcing fresh, dynamic photo and video content for KAYAK Europe's brand marketing campaigns, including the "Rendezvous" and "Love Letters" campaigns, sponsorship ads in the UK and France, as well as product spots for European markets. Anni also manages image sourcing at the Berlin headquarters for the KAYAK, SWOODOO and checkfelix travel blogs and press releases. She regularly works with the brand marketing design team to streamline image sourcing processes across brands and global teams to ensure imagery reflects brands' visual identities, conducts quality control of imagery, and implements new sourcing guidelines and training across brands.
In addition to her regular responsibilities listed above, Anni also leads the negotiation of rates and contracts with stock agencies and acts as liaison to stock platforms for the global brands and teams. She also oversees image archiving processes and manages legal aspects of licensed assets.