Anni Tracy is an art buyer, photo editor and producer living in Berlin. Clients and employers past and present include travel metasearch engine KAYAK and its portfolio brands Momondo, checkfelix, SWOODOO and Cheapflights; The European Commission; Grana Padano Cheese; Prosciutto San Daniele; LIDL; Positionen Magazin; Dein Bahnhof Magazin; BER Airport; Make It In Germany; Axel Springer Corporate Solutions; Media Consulta Advertising; The Portland Tribune; Sustainable Life; Community Newspapers.
Please see Client Work page for current projects. Anni is available for a wide variety of services worldwide, including:
Anni is an art buyer in both advertising and editorial/publishing. Anni most recently worked as Visual Assets Manager and Art Buyer for KAYAK Europe, where she managed the EU marketing team’s workflow for all visual asset requests, acting as the point-person for all third-party photo and video curation needs; working across briefs, brands and teams to coordinate and manage image requests with external suppliers. She worked directly with team of marketing leads, creative and art directors, content producers and production team to generate campaign assets, product spots, sponsorships, blog articles and social spots, and acted as ambassador for each of KAYAK’s portfolio brands’ distinct visual styles, guiding stakeholders to find the best images and videos for their content needs. Anni also ensured internal and external compliance to all licensing and usage restrictions, while leading negotiations of rates and contracts with external suppliers.
Anni worked as an art buyer and shoot producer from for one of Europe's leading publishing houses, Axel Springer SE, and its client magazines: Roland Berger Consultancy's Think-Act Magazine; GDV's Positionen Magazine; Hypovereinsbank's online banking magazine; and Deutsche Bahn's Dein Bahnhof magazine. Anni was also the art buyer for Media Consulta Advertising's global headquarters in Berlin, responsible for producing photo shoots, conducting photo research on all advertising pitches and purchasing/contract negotiating of imagery on campaigns for clients such as the European Commission, Lidl, Grana Padano Cheese, Prosciutto di San Daniele, Gründerland-Bayern, Flughafen BER and Make it in Germany.
Before relocating to Berlin, Anni was the photo editor of the west coast newspaper, the Portland Tribune, where she worked logistics on photo assignments to staff photographers and carefully edited all photographs for the paper's weekly print edition and daily online editions. For the newspaper, Anni also assisted her editorial team in proofing and copy editing the print edition each week.
Anni produced photo shoots for the international advertising agency, Media Consulta, as well as publishing powerhouse, Axel Springer SE – both headquartered in Berlin. Responsibilities included shoot logistics and budget management, research and hiring of photo crew, hiring of makeup stylists and food stylists, locations scouting, selection of models, prop acquisitions and styling, and art direction.
In 2012, Anni produced and conducted interviews for Comcast's television station, "On Demand" in the Portland, Seattle and Spokane metropolitan areas of the USA.
Anni earned a Bachelor of Science degree in Photography from Drexel University. Since her college days, she has photographed on a freelance basis internationally. In Berlin, she regularly photographed and produced photo shoots for advertising campaigns for the international agency, Media Consulta. Before leaving the US, Anni photographed on assignment for 6 years for the west coast newspaper, The Portland Tribune, and its sister publications, Community Newspapers and Sustainable Life.
Anni training is in traditional darkroom practices, and she had the honor of photo assisting for Alan Ross in Santa Fe, NM, where she assisted in all darkroom printing and presentation needs for the Ansel Adams Special Edition Prints. She made the leap to digital 8 years ago, and at the west coast newspaper, The Portland Tribune, Anni edited and worked post-production for all images used in the paper's weekly print edition and daily online edition. She currently does post-production and retouching in Berlin for Media Consulta Advertising on selected projects.
For more information on services or images available for licensed reproduction, please contact Anni directly: annitracy (at) gmail dot com.