Media Consulta Advertising GmbH is in charge of photography and design of all promotional materials for the Bundesinstitut für Berufsbildung (BIBB) campaign, Anerkennung in Deutschland, a jobs training program to attract foreign skilled workers to Germany.
Anni was responsible for:
producing 6 large-budgeted photo shoots
personally photographing 4 of the 6 photo shoots
budget negotiations
hiring the assistant and makeup stylist
equipment rentals
location scouting
model casting (3 per shoot)
prop and costume acquisitions
Client: Bundesinstitüt für Berufsbildung: Anerkennung in Deutschland
Agency: Media Consulta Advertising GmbH
Photographers: Anni Tracy (4 images above) and Sebastian Mueller (images not shown)
Producer: Anni Tracy
Art Director: Angela Mani and Sylvia Bahr
Please see below to view campaign:
Anni also photographed for the campaign a series of "Success Story" testimonials of workers around Germany, for use on the Anerkennung in Deutschland website: