Anni works closely with creative teams to produce integrated, multi-media photo shoots, including the photographer search, talent casting, styling, hair & makeup, location scouting, fees and usage rights negotiation, contracts and scheduling, to ensure shoot is delivered the best product on time and within budget.
KEY RESPONSIBILITIES
Collaborates effectively with internal and external production teams, clients and vendors to produce integrated, multi-media photo shoots
Schedules and handles logistics of photo shoots including the photographer search, talent casting, styling, hair & makeup, location scouting, fees and usage rights negotiation, contracts and scheduling to ensure shoot is delivered the best product on time and within budget
Secures and manages usage rights, agreements and copyright licensing terms
Administers all related paperwork, PO's, invoices, model & property releases, etc.
Drives the completion of project goals and facilitate communications, organization, process, and accountability across teams on a global scale
Is not afraid to get “in the trenches” and be hands-on while fostering a positive & creative environment; thrives in a fast-paced environment
Leads development and communications of day-to-day production tasks and scheduling
Identifies and communicates roadblocks and bottlenecks that could prevent the team and client from achieving goals on time and within budget; troubleshoots obstacles
Motivates and supports team to ensure project/campaign goals, objectives, milestones and deliverables are achieved
Helps make informed decisions in conjunction with creative team leads on brand strategy and development, priorities and available resources
Provides progress updates to senior leadership and works well under stress, pressure and deadlines
Examples of Anni’s work as Photo Shoot Producer and Art Buyer in advertising:
Prosciutto San Daniele & Grana Padano Cheese • The European Commission • Lidl • Flüghafen BER/BER Airport • Gründerland-Bayern • Bundesagentur für Berufsbildung • Make It In Germany • European Institute for Gender Equality
Examples of Anni’s work as Photo Shoot Producer, Photo Editor and Art Buyer in publishing:
“Dein Bahnhof” Magazine • “Positionen” Magazine • “Think-Act” Magazine • The Portland Tribune
Anni has over 13 years of experience working across advertising, marketing and publishing industries as a visual assets & licensing manager, creative producer, photo editor and art buyer. Please get in touch if your company or creative team is in need of the following services and expertise:
• Your company has recently expanded and requires a structural overhaul of your branded imagery and image sourcing processes
• Your team wishes to build strategic global cooperations during and after company mergers to align marketing vision across teams and offices internationally
• Your company is concerned about the legal risks of photo/video licensing across high exposure marketing channels and is looking to educate teams about proper protocol moving forward
• Your in-house production team is looking for a creative project manager to work logistics on design, campaign features and motion graphics, as well as produce photo/video shoots from start to finish, on time and within budget
• Your company needs an ambassador to your portfolio brands' distinct visual styles, identifying and filling content gaps with fresh and dynamic imagery specifically curated for the brand
• Your company is looking to create, configure, onboard and manage a Digital Asset Management (DAM) platform of key marketing assets for your global users, all in one centralized location
• Your new or recently-expanded marketing/production team needs a point person to compile a roster of production companies, agencies, freelance creatives and stock platforms, as well as negotiate rates and contracts with third party service providers
Anni is available for full time and contract work internationally. Please email her about scheduling and rates.
Anni works closely with creative teams to procure required art, coordinate pre-production planning and prepare for reproduction of all projects. Anni sources and negotiates the licensing of imagery that aligns with the brand identity or campaign and streamlines sourcing processes company-wide on a consulting basis, while meeting the media-specific technical specifications. Anni acts as a critical steward for providing governance over imagery usage, ensuring legal compliance is met at all times, as well as configuring, implementing and managing proper storage and tracking of all visual assets.
KEY RESPONSIBILITIES
Collaborates effectively with internal and external production teams, clients and vendors to achieve global strategic and brand-specific goals
Coordinates pre-production budget estimates, negotiations and purchases of art (photography, illustration, video for print, digital and TV projects)
Works closely with creative teams to find fresh, dynamic content from photographers, illustrators, CGI/3D artists, and stock photography for use in campaigns; builds and maintains strategic cooperations across teams and brands to align global vision
Maintains strong relationships with stock platforms; negotiates all initial contracts and renewals
Secures and manages usage rights, talent agreements and copyright licensing terms
Administers all related paperwork, PO's, invoices, model & property releases, etc.
Ensures internal and external legal compliance on a global scale to all imagery licensing and usage restrictions; works with creative and legal teams to streamline image sourcing processes
Performs photo & video research on campaigns, ensuring quality standards set forth by creative leadership are met; manages creative team's workflow of visual asset requests, acting as the point-person for all photo and video curation needs
Maintains and configures digital asset management (DAM) system for the storage and tracking of all creative assets; onboards and trains new users
Acts as creative consultant for art directors and clients to help pair each concept with the most suitable art or talent for campaign
Works with PMs to gain client approval on photo shoots and art purchases
Examples of Anni’s work as Art Buyer and Visual Assets Manager in marketing & travel-tech:
Examples of Anni’s work as Art Buyer, Photo Editor and Photo Shoot Producer in publishing:
“Dein Bahnhof” Magazine • “Positionen” Magazine • “Think-Act” Magazine • The Portland Tribune
For more information on services, please contact Anni directly: annitracy (at) gmail dot com