Media Consulta Advertising GmbH lead the campaign for the Bavarian Ministry of Economic Affairs and Media, Energy and Technology in 2016. The campaign aimed to encourage the creation of startups in the Bavarian region of Germany.
As lead art buyer and producer on this campaign, Anni was responsible for:
Picture research for the new business pitch through Media Consulta Advertising
Producing two photo shoots with locations at tech startups in Bavaria from start to finish
Client relations with Gründerland Bayern Ministry
Budget negotiations
Reviewing portfolios and hiring the photographic team
Arranging on-site location planning with the two startups
Making travel arrangements
Prop acquisitions
On-shoot artistic direction
Agency: Media Consulta Advertising GmbH
Photographer: Martin Diepold – Grand Visions Photography, Berlin
Producer/Art Buyer: Anni Tracy
Art Directors: Sylvia Bahr and Vlad Iepure
Project Manager: Dominik Plönner
Startup shoot locations: Magazino – Munich, Germany / Greenspin – Würzburg, Germany
Please see below to view the campaign, and my blog post with behind-the-scenes photos here: