Media Consulta Advertising GmbH lead the creative charge in this campaign for Prosciutto San Daniele and Grana Padano Cheese, who joined forces to celebrate the European Union's awarding of the Protected Designation of Origin (PDO) label for Italian tradition and quality.
For the three main motives in 2015, Anni performed the following responsibilities:
Producing each photo shoot from start to finish
Client relations and coordination
Budget negotiations
Hiring the photographic team/assistant/stylist
Location scouting
Travel arrangements
Prop and costume acquisitions
Photographing of press materials
Please see below to view the campaign motives, and click here for behind-the-scenes photos from the shoots!
Client: Consorzio del Prosciutto di San Daniele & Consorzio Tutela Grana Padano
Agency: Media Consulta Advertising GmbH
Photographer: Neumann und Rodtmann
Producer: Anni Tracy
Art Director: Sylvia Bahr
Shoot locations:
Consorzio del San Daniele di Prosciutto – Prosciutti Coradazzi, San Daniele del Friuli, Italy
Consorzio Tutela Grana Padano – Caseificio Europeo, Bagnolo s. Vito, Italy
Deli shoot – Levi’s Bottega del Prosciutto, San Daniele del Friuli, Italy
Prosciutto San Daniele and Grana Padano Cheese joined forces again with Media Consulta Advertising GmbH to create a product shoot for the 2016 campaign.
Anni produced the food photography shoot from start to finish, where responsibilities included:
Client relations and coordination
Budget negotiations
Reviewing photographer portfolios, hiring the photographer and food stylist
Travel arrangements
Food photography artistic direction
Photographing of press materials
Please see 2016 product brochure below, and behind-the-scenes photos can be found in my blog post here.
Client: Prosciutto San Daniele and Grana Padano Cheese
Agency: Media Consulta Advertising GmbH
Photographer: Stefano Scata
Food Stylist: Alessandra Avallone (Milan)
Producer: Anni Tracy
Art Director: Vlad Iepure
Shoot location: Studio Scata, Asolo, Italy